Some traffic problems come from how people behave on the road, and behaviour, like the geometry of a junction, needs a plan to change. Rahyaft studies and drafts transport and traffic culture programmes for cities, produces media content and runs online channels that promote traffic culture, designs campaigns that encourage cycling and walking, and writes and translates books on traffic education.
The audience is the public; the clients are usually municipalities and bodies responsible for traffic education and information. A programme starts with a study of the city's travel behaviour and problems and leads to campaigns, content and training. One example is the production of media content and the management of online channels to promote traffic culture, carried out for the Payam Rasa company.